For Summer 2017, we collaborated with the OG team at Cross Colours to create a collection that goes beyond something 'throwback'. Cross Colours holds it's place in culture as one of the first true streetwear brands and one of the first to truly stand for something; Clothing Without Prejudice. The MeUndies brand was founded on those same values and at a time when political tensions are high, with a lot of similarities to the early 90s, the partnership felt both timely and appropriate.
We re-created the MeUndies product to add extra seams so we could color block and use contrast stitching - important nod to the Cross Colours legacy. We created 3 unique designs based on their heritage as well as today's culture, along with unique packaging for shipping.