
Eddie Huang x MeUndies

MeUndies partnered with Eddie Huang, the human panda, to release a limited edition design called 'Pandamonium'. We created a campaign that became a platform for Eddie to talk about everything from male body positivity to Asian stereotypes.




A refreshing departure from the likes of, say, a tediously self-serious Calvin Klein campaign featuring Justin Bieber. But itโs also more compellingly personal, direct and honest than, say, Kevin Hartโs try-hard (if passable) gags for Tommy John.