The Nike SNKRS app is the place all sneakerheads go to get the latest news on and purchase Nike's premium designs. Our job is to take these sneakers, often with rich design stories behind them, and distill that story into a single, simple image that's both striking and inspirational, for use on the app and website. Below are just a few examples of what we have created.
The KDX Celebration was designed as a tribute to Durant's championship and MVP honors, using team colors and gold accents. We shot this setup entirely in-camera, with the same confetti used at the NBA Championship Celebration, a tube and compressed air.
Air Jordan XVI Boardroom
The AJXVI Boardroom was to created to celebrate Jordan's transition from player to owner (of the Charlotte Hornets). The shoe itself comes with a 'shroud' that you can use to literally take your sneaker from the court to the boardroom.
At a quick glance, the shoe could be seen as plain black, but it is actually rich with design details that play on the Hornet’s team colors- with irridecence that blends between teal and purple at every opportunity. We want to amplify this interplay of colors and the design story by using a technique that paints the scene with light and also results in multi colored shadows that blend together. Again, all effects were created in-camera.
Air Zoom Spiridon x Stash
Kyrie Hybrid What The
Air Force 1 Emblazoned
The AF1 Emblazoned takes the iconic Nike Air logo and creates a repeating pattern, echoing the looks of classic brands like LV and MCM. The idea itself is the hero here, so we just made it our job to ensure it shines. We were also sensitive to the fact that when the shoe gets reduced to a smaller scale, the logos on the product itself may no longer be clear, so the final image also needed to help the viewer 'connect the dots' in those instances. Since the leather doesn't actually exist, we generated it in Cinema4D.
Air Jordan 1 Legion Green
For this shoe, wanted to stick with the Jordan brand's premium, minimalist aesthetic but add a touch of the organic, to capture the outdoor, camo inspiration of the shoe's design. We created a mini garden in studio and used it to cast long, dramatic shadows over the scene.
Air Max 97 / Plus Remix
Nike took two classic sneakers and 'remixed' them by taking the sole from the Air Max 97 and putting it on the Air Max Plus, and vice versa. We highlighted this by shooting sneakers in the same high-contrast, reflective environment and then swapping the reflections of each to subtly show the origins of the designs.