About / Contact

b. 1986, HK.

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Sometimes I feel way too left-brained to be a creative. I approach a project like a set of problems that need to be solved, distilling complex ideas into their most simple form. Then the pendulum swings and I spiral, coming up with weird ideas that will never see the light of day. But there’s a place for it all. One makes ideas digestible, the other makes them impactful.

So here’s my left brain: I am a multi-disciplinary creative, based in Los Angeles, California. Experienced in 360 campaigns, branding, digital and retail. I earned my degree in Visual Communication in 2004 and have worked with brands such as Apple, Beats By Dre, Nike, Coca-Cola, Sony, IBM, MTV and MeUndies.

And now my right: I love creating, creating with purpose, developing meaningful ideas and making an impact. I love doing that with like-minded people. I pour my energy into projects that mean something to me and I hope to do that with projects that mean something to the world. 

And my left is back: There are too many “I”s in this bio 🤔 

Interested in working together? Please don't hesitate to contact me via the below links.