About / Contact

b. 1986, HK.

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Sometimes I feel way too left-brained to be a creative. I approach a project like a set of problems that need to be solved, distilling complex ideas into their most simple form. Then the pendulum swings and there are nights where I spiral like a mad man, coming up with weird shit that will never see the light of day. But there’s a place for it all. One makes ideas digestible, the other makes them impactful - I always push to end up with both.

So here’s my left brain: I am a multi-disciplinary creative, based in Los Angeles, California. Experienced in 360 campaigns, branding, digital and retail. I earned my degree in Visual Communication in 2004 and have worked with brands such as Apple, Beats By Dre, Nike, Coca-Cola, Sony, IBM, MTV and MeUndies.

And now my right: I care about everything I do. I'm always pushing myself to do better and hope to leave anyone I work with better too. I work on projects that mean something to me and I aim to work on projects that mean something to the world.

And my left is back: There are too many “I”s in this bio 🤔 

Interested in working together? Please don't hesitate to contact me via the below links.