A creator platform
creating millionaires.

Kajabi is a SaaS platform that provides creators of all kinds with a complete set of tools to run an online business.

Our research had shown that the biggest hesitation people had about starting a business of this kind - selling memberships, courses, coaching, and more - was related to imposter syndrome. So we decided to counter that by showcasing a diverse range of real users and tell their stories.
We met with our creators and got to know their stories. Learning about their lives, how they earned their skills, and how Kajabi was helping them monetize those skills. The content was used in TV as individual spots as well as remixed and extended in different forms across performance & social medias.
Creative Director:
Andrew Teague
Matt Zolly
Erin Gray
David Hinchman
Cole Johnston